Mozilla drops Firefox support on Amazon Fire TV

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This month, Amazon has announced plans to phase out support for the Mozilla Firefox web browser app on its Fire TV product line.

Amazon Fire TV exists both as an app and a physical stick that TV owners can install on their television sets to access a plethora of streaming services.

The company has decided to no longer support the Mozilla Firefox browser in a bid to promote its Amazon Silk web browser app to customers, effective at the end of this month.

Amazon Fire TV to drop Mozilla Firefox support

In an email sent to Amazon customers this week, as seen by BleepingComputer, the company states that effective April 30th, 2021, the Mozilla Firefox app on Fire TV will no longer be supported.

Although the Firefox app will not be removed from customers’ Fire TV sticks or apps, it will cease to receive security or general updates, according to Amazon.

Amazon Fire drops Firefox support
Amazon emails customers stating support for Mozilla Firefox will be dropped on Fire TV app
Source: BleepingComputer

The email announcement is rather succinct and gives no details on Amazon’s reasons for this move to abruptly stop supporting the Firefox web browser.

But, surely, Amazon didn’t miss out on the opportunity to mention that its own Silk web browser app will continue to remain available for customers to use.

Or, as Amazon puts it:

“With Amazon Silk, you can control videos and music with Alexa, add bookmarks, and launch private browsing sessions.”

“Say ‘Alexa, Open Silk.’ or download the app here.”

And, of course, “Thanks for being an Amazon customer,” concludes the email message.

Move comes from Mozilla’s shift in focus

Mozilla has told BleepingComputer that the decision to end support for Firefox on Fire TV is Mozilla’s given the shift in people’s preferences towards web browsers:

“As of April 30, 2021, we will end support for Firefox for Fire TV and Firefox For Echo Show.”

“In 2017, we recognized a void in the market, and a need from consumers to continue to access the content they wanted on Amazon’s Fire TV.”

“By being nimble and working quickly, we met that demand with our browser, Firefox for Fire TV and later, Echo Show.”

“Now, consumers have more options for accessing content on these devices. So, we decided to shift our focus and resources to building new experiences that bring value to people’s lives and continue to offer people alternative choices in the market,” a Mozilla spokesperson told BleepingComputer.

Amazon Fire TV users who are accustomed to using the Firefox app better get themselves also acquainted with the Silk browser.

BleepingComputer has reached out to Amazon for comment and we are awaiting their response.

Update 4:00 PM ET: Added statement from Mozilla. Edited the headline to clarify the decision to drop support is Mozilla’s, and not Amazon’s.

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